Super Bowl ad sales declined in 2019

Super Bowl advertising sales fell more than six per cent from 2018 according to a report in Bloomberg Businessweek. According to the report, CBS who broadcast the game earned $382m (€337m) in ad sales for the game. This was down from the $408 million NBC received last year.

NBC’s total was slightly down from Fox’s $419m in 2017. All figures were formulated by researcher from researcher Kantar Media.

Kantar also reported that 57 commercial messages from paid customers aired during the game broadcast on CBS.

The viewing audience for Super Bowl LIII was an average of 98.2 million viewers, the smallest total since 2008.

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