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Supercars Championship launches 2017 season with new rights partners

Australian motor-racing series the Supercars Championship has secured new international broadcast rights deals, and has launched a new mobile application, for its 2017 season.

The new championship season commenced with the Clipsal 500 Adelaide event at the weekend. A new multi-year broadcast deal with Fox Sports Asia, the regional subsidiary of 21st Century Fox’s broadcast arm Fox Networks Group, sees the championship break into new markets in Cambodia, Indonesia, East Timor, the Philippines and Laos.

The Supercars Championship is also being shown in Spain for the first time under a rights deal with Teledeporte, the sports channel of public-service broadcaster TVE. Terms of this agreement were not disclosed.

Championship organisers said the deals will lead to television coverage surpassing 5,000 international broadcast hours in 2017, increasing from 4,200 in 2016.

Supercars Championship chief executive James Warburton said: “Supercars is an international sport, which in 2017 will reach more people than ever with new partners in Asia and Spain, taking our overall viewing audience outside of Australia and New Zealand.

“These audiences support our continued focus on securing at least two events in Asia in the coming years and cementing Supercars as a sport that is recognised and acknowledged worldwide.”

Meanwhile, the Supercars App – available for free for iOS and Android devices – will be a hub for the latest information on the touring car category, for both those attending races and following along at home.

The app includes video content, breaking news, imagery, and detailed information on all events, teams and drivers from Supercars.com.

A ‘multi-screen’ experience with live 3D car tracking, extensive timing information and a live leaderboard service is also available for A$9.99 (€7/$8) for 12 months access.