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SuperSport extends content partnership with Olympic Channel

SuperSport, the sub-Saharan pay-television broadcaster, has built on its partnership with the International Olympic Committee by agreeing a content deal with the latter’s OTT platform, the Olympic Channel.

Olympic Channel content will be available from Thursday on supersport.com, offering fans Olympic-themed programming from across the globe, with an emphasis on local athletes, teams and sports under the Olympic Channel brand.

In addition to locally-produced features created by SuperSport and social media content, visitors will be able to watch Olympic-themed original series and documentaries produced by filmmakers from around the world commissioned by the global Olympic Channel.

Fans will also be able to access breaking news stories ahead of the Tokyo 2020 Olympic Games and insights into the next summer edition of the Youth Olympic Games, which will take place in the Senegalese capital of Dakar in 2022.

The new digital presence follows last autumn’s launch of Olympic Channel programming blocks on SuperSport in support of its media rights agreement with the IOC for the Olympic Games and YOG through to 2024, which also includes the launch of a 24/7 linear Olympic Channel prior to Tokyo 2020.

The new agreement includes distribution in 45 territories in South Africa and sub-Saharan Africa including: Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Democratic Republic of Congo, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, South Africa, St Helena and Ascension, Swaziland, United Republic of Tanzania, Togo, Uganda, Zambia and Zimbabwe.

Earlier this week, the Olympic Channel secured streaming rights to the 2019 European Games under a deal with the European Olympic Committees.