Pay-television sports broadcaster SuperSport has acquired rights for the 2014 and 2016 Olympic Games in South Africa and Sub-Saharan Africa.
The rights for the 2014 winter Games in Sochi, Russia, and the 2016 summer Olympics in Rio de Janeiro, Brazil, cover pay-television satellite, online and mobile platforms.
SuperSport struck the deal directly with the International Olympic Committee (IOC).
SuperSport acting chief executive Brandon Foot said that the broadcaster would launch a dedicated 24-hour channel to cover the Sochi Games, while the 2016 Olympics would benefit from “multi-channel coverage.”
SuperSport has broadcast the Games since the Atlanta summer Olympics in 1996.
Yesterday (Wednesday) the IOC awarded free-to-air media rights for the 2014 and 2016 Olympics in Sub-Saharan Africa to the Infront Sports & Media agency. Infront will work with the France-based TV Media Sport agency to distribute rights to 43 countries and territories in the region.