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Survey claims TV still top for sports consumption

Television remains the top device for consuming sports content, according to the 2018 Global Consumer Streaming Habits Survey by software company Brightcove.

The survey was conducted by polling specialist YouGov across Australia, Canada, France, Germany, Spain, the UAE, the UK and the US from September 5-27 and featured more than 10,500 adults.

Television came out as the top device for regular-season sports (69 per cent) and special sports events (66 per cent), as well as regularly-scheduled news (68 per cent), breaking news (54 per cent), concerts (53 per cent) and fashion shows (45 per cent).

Meanwhile a free trial is the top reason consumers will try out a new online-streaming service, according to the survey.

A free trial topped the list with 42 per cent, with other reasons for trying out a streaming service including being interested in a certain show (38 per cent), access to exclusive content (29 per cent), cross-device capability (28 per cent) and a good user experience (26 per cent).

The survey also found that the most important factor in considering signing up to a new streaming service was cost (53 per cent), with 58 per cent of the respondents streaming content at least once per week via a connected television, as opposed to 51 per cent via mobile devices and 50 per cent via computers or laptops.

Too many advertisements (37 per cent) and poor video quality (35 per cent) were rated as the top reasons for consumers switching off live streams.