TBS won the rights for three more years, from 2009 to 2011, but for the first time will share coverage with the Golf Network. It is thought TBS’s coverage will focus on the third and final rounds with the Golf Network covering the earlier rounds. The deals include coverage of the Senior PGA Championship.
Dentsu, which will sell the commercial airtime around TBS’s coverage, helped broker the deal, which was agreed with the IMG agency that exclusively represents the PGA of America’s television rights worldwide outside North America.