TCB handed remit to boost Isle of Man TT’s global footprint

The TCB Sport Media agency has secured a five-year contract for the international distribution rights to iconic motorcycling event the Isle of Man TT.

The deal has been agreed with North One Television and includes international distribution rights, apart from the UK, North America and Australia, from 2019 up to and including 2023.

TCB’s focus will be on growing revenues, securing new partnerships in new territories and increasing the Isle of Man TT’s global footprint. The five-year agreement also includes the distribution rights to the Classic TT event.

Neil Duncanson, chief executive of North One Television, said: “We’ve already had huge international interest in this iconic event and we look forward to working closely with TCB to build on the event’s success.”

The Isle of Man TT was first staged in 1907 and is one of the oldest continuous motorsport events in the world. The 2019 Isle of Man TT Races take place between May 25 and June 7, with the Classic TT being staged between August 23 and August 26.

This article was updated on 11/10/2018, removing the description of North One Television as the event’s production partner. Greenlight TV is the event’s production partner.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.