Telefónica retains LaLiga rights in bars and cafes in Mediapro deal

Spanish telco Telefónica has renewed its deal with agency Mediapro for the rights to broadcast a range of live sports in public places during the 2019-20 season.

The deal includes rights to broadcast matches from the top-tier LaLiga and second-tier Segunda Division, including the six playoff matches for promotion to the first division, as well as games from the Uefa Champions League and Europa League matches involving Spanish teams.

Matches from the NBA and WNBA will also be broadcast, as well as various other sports including rugby, golf and cycling.

Telefónica, which operates the pay-TV service Movistar Plus, will show the action in bars, cafes and restaurants and has set a promotional rate of €320 ($359) per month for the first six months.

Telefónica first acquired the rights in public places last season after fellow telcoms operators Orange and Vodafone had sold them to Mediapro for a reported €120m.

Mediapro went on to secure LaLiga’s live and highlights rights for public transmissions from 2019-20 to 2021-22 in a deal worth €160m per season.

Between them, Telefónica and Mediapro hold all eight LaLiga rights packages for the domestic broadcasting rights to LaLiga.