Telenet retains coverage of Premier League

Belgian pay-television broadcaster Telenet has acquired domestic rights for the English Premier League, the top division of football in England, in a three-year deal, from 2013-14 to 2015-16.

Telenet, which outbid pay-television operator Belgacom, has retained rights for all 380 matches per season.

The broadcaster will exploit the rights on its Sporting Telenet channel.

Telenet’s senior vice-president of public affairs and media management, Ann Caluwaerts, said that the broadcaster had “made a great effort to retain the broadcasting rights” due to the increasing number of top Belgian footballers playing in the league and the resulting spike in interest from viewers.

Premier League chief executive Richard Scudamore added: “They are a long-term partner of the Premier League and we know they will continue to broadcast the competition to our fans in Belgium in an exciting and innovative manner.”