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Ten in running for Conmebol agency contract

Ten companies have been named by the South American Football Confederation (Conmebol) on a shortlist of bidders to become the governing body’s new partner agency for the commercialisation of its club and national team competitions.

The winning agency will support the commercial assets related to the Copa Libertadores and Copa Sudamericana club competitions, as well as national team event the Copa America, from 2019 to 2022.

Conmebol said the services to be contracted include analysing competition formats, formulating a strategy for packaging commercial rights, drawing up a structured bidding process for these rights, commercialising the rights, the formulation of an after-sales service for rights holders and advice on broadcast production.

Perform Media Channel, MediaProduccion, Synergy, Transworld, Sport Promotion, Golden Goal Sports Ventures Gestao Esportiva, Lagardère Sports Media, MP & Silva, B4 Advisory and MVA were named on the shortlist.

Conmebol said that it would initiate discussions with each of the interested parties and would provide updates throughout the process.