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Ten replaces Seven as V8 Supercars unveils record rights deals

The V8 Supercars motor-racing series has agreed domestic rights deals with Australian commercial broadcaster Ten Network, pay-television operator Foxtel and pay-television broadcaster Fox Sports.

The agreements will run for six years, from 2015 to 2020, and are worth a total of AUS$241m ($215m/€156m).

The deals, which include all digital rights, comprise AUS$196m in cash and AUS$45m in advertising, generating a record domestic rights fee for the series.

Ten will replace commercial broadcaster Seven, which has broadcast V8 since 2007. Ten agreed a new two-year deal, from 2013 to 2014, at the start of this year after the series scaled back ambitions for a five-year rights deal, from 2013 to 2017, and halted attempts to sell digital rights.

Seven said that it had offered a “substantial increase on the current rights agreement” in an effort to retain rights.