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Ten Sports scores extension to Uefa rights deal

Pay-television broadcaster Ten Sports, which operates in the Indian subcontinent, has signed a three-year extension to its rights deal with European football’s governing body Uefa for the Champions League and Europa League club competitions.

The new contract commences from the 2015-16 season and runs through the 2017-18 campaign. It covers exclusive broadcast rights for the Indian subcontinent which includes India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan.

Ten Sports has served as Uefa’s broadcast partner for the competitions in the region since 2006-07. Its new contract also includes rights to the annual Uefa Super Cup, the season-opening game between the reigning Champions League and Europa League champions.

Rajesh Sethi, chief executive of Ten Sports, said: “Over the next four seasons, we will continue to build on the quality programming we offer around these marquee properties and strive to innovate to increase viewership and audience interest and engagement around these properties.”