Ten wants to be ‘home of football’, reaffirms sports comeback

Media launch of the broadcast deal between Football Australia and 10 ViacomCBS at Channel Ten Studios on June 15, 2021 in Sydney, Australia. (Photo by Mark Evans/Getty Images for Football Australia)

Network Ten reaffirmed its return as a force in Australian sports broadcasting and said it wants to be the "home of football", in comments made around reporting of its financial results for 2020.

The Sydney Morning Herald reported that Rod Prosser, the chief sales officer at the broadcaster, said: "Our desire now is to certainly grow in sport but it has to make sense from a ratings and audience point of view".

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