Tennis Channel and USTA strengthen ties with new partnership

US pay-television broadcaster Tennis Channel has entered into a partnership with the United States Tennis Association designed to promote its premium digital-subscription service, Tennis Channel Plus.

Beginning yesterday (Monday), the USTA is Tennis Channel’s exclusive Tennis Channel Plus partner through to December 31. In this period, USTA members are able to take 25 per cent off Tennis Channel Plus’ $79.99 (€75) annual subscription. Additionally, non-members who want to purchase the OTT service through the USTA are able to save 20 per cent on an annual subscription.

The partnership will resume from May 1 through to June 5, during the lead-up to the 2016 French Open in late May. Of Tennis Channel Plus’s year-round content, a significant amount of live, multi-court coverage is available during the grand slam event at Roland Garros.

In addition, Tennis Channel will support the USTA with an online video promotion and creative elements to use in its membership outreach.

Launched during the 2014 French Open, Tennis Channel Plus is available to everyone in the US, regardless of whether they subscribe to Tennis Channel. The service offers exclusive content unavailable on the linear television network, including more than 650 live matches from more than 50 events. Beyond live coverage, Tennis Channel Plus features archived original network programming, highlights and thousands of hours of on-demand classic matches.

Tennis Channel and the USTA have worked together in various capacities since the channel first appeared on air in 2003. In addition to network coverage at a number of events it governs, the USTA made a financial investment in Tennis Channel in 2006.