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Tennis Channel broadens portfolio with PSA partnership

The Professional Squash Association has agreed a long-term rights partnership with US pay-television broadcaster the Tennis Channel.

Under the deal, the Tennis Channel becomes the exclusive North American broadcast partner of the global governing body of professional squash and will show almost 170 hours of coverage from the organisation’s official competitions on its network and digital subscription service, Tennis Channel Plus, over the coming 12 months.

From March, 10 PSA tournaments will feature on Tennis Channel and Tennis Channel Plus throughout the year, including the British Open, US Open, PSA World Series Finals and PSA World Championship.

Tennis Channel Plus will carry all matches live and on-demand, with delayed broadcasts and a weekly Sunday magazine programme on Tennis Channel itself.

The PSA said Tennis Channel also will work closely with US Squash, the administrative body responsible for the development of squash across America, to offer advertising opportunities to existing partners and help connect major brands with the squash community.

“We are delighted to have reached an agreement with Tennis Channel and feel certain that this is the beginning of a partnership that will be of huge benefit to squash not just in America, but all around the world,” PSA chief executive Alex Gough said.

“Tennis Channel will take live squash into the homes of millions of American citizens and to an audience who have never before engaged with the sport and we look forward to working closely with the team to ensure squash becomes a valuable part of their portfolio throughout the coming years.”