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The Ring launches boxing streaming service

Boxing publication The Ring has said it will launch a live streaming and video on demand service next month.

Using its Ring TV online platform, The Ring will twice-monthly stream boxing shows staged by Golden Boy Promotions, one being the LA Fight Club series. Golden Boy Promotions bought a controlling stake in The Ring in 2007.

Ring TV will also feature VOD content from classic Golden Boy-promoted bouts, alongside behind-the-scenes segments and highlights. Ring TV will be available on the Roku and Amazon Fire streaming platforms, with a launch on Apple TV forthcoming.

In the coming weeks and months, executives said Ring TV will work to secure agreements with other top boxing promoters around the world. The new service will commence on September 4.

“The boxing fan of today is interested in following the sport through multiple mediums – cable, VOD, print, mobile, online and streaming video,” Michael Rosenthal, editor-in-chief of The Ring Magazine, said. “Our fan base is loyal and eager to watch not only live, action-packed fights but everything that goes into making those fights. That includes training, press conferences, weigh-ins and more. The Ring TV app will help us deliver that type of content to fans all over the world.”

Elsewhere, Golden Boy has secured a strategic partnership with social media platform PeeqSee to enhance its online presence.

Oscar De La Hoya, chief executive of Golden Boy Promotions, said: “We are fully committed to offering our fans access to unique and original content, and social media is a huge vehicle for delivering the content. PeeqSee offers fans a new and exciting way to experience the sport, and we can’t wait to start deploying these tools to help promote our events and boxers.”

As part of the partnership, Golden Boy will gain equity in PeeqSee, and De La Hoya will join PeeqSee’s board of advisors.