HomeNewsRugbyJapan

Three Japanese broadcasters sign up for home Rugby World Cup

The 2019 Rugby World Cup will be shown in host nation Japan by broadcasters J Sports, NHK and Nippon TV.

The deals – announced today – were struck by the Dentsu agency. In November 2016, TV Sports Markets reported that Dentsu had acquired rights in Japan to the 2019 Rugby World Cup, in a deal worth 10 times the value of the 2015 rights.

Rights to the 2015 edition were also held by Dentsu and sold to the same three broadcasters: pay-television broadcaster J Sports, public-service broadcaster NHK, and commercial broadcaster Nippon TV.

Of the 48 matches at the 2019 edition, 31 will be shown free-to-air, including the opening match between Japan and Russia, the final, and all of Japan’s matches.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.