Betradar, a division of sports and betting-related services company Sportradar, has launched its Live Channel service for retail betting shops by striking a deal with German bookmaker Tipico.
Under the deal, Live Channel – which shows live coverage of sporting events as well as betting odds and statistics – will be available in 200 Tipico betting outlets across Germany.
Tipico plans to take Live Channel into about 1,000 more betting outlets in Austria, Belgium and Denmark.
Live Channel has rights for French football tournaments Ligue 1 and the Coupe de la Ligue, North American Major League Soccer, the Liga ACB Spanish basketball league and several men’s and women’s tennis tournaments.
Live Channel is already available in more than 1,000 betting shops across Europe.