Toronto Wolfpack seeks to engage global fan base with OTT service

Toronto Wolfpack, the world’s first transatlantic rugby league club, has launched an OTT platform that will grant fans outside of Canada and the UK live and on-demand access to its games.

The Wolfpack competes in the second-tier English Championship and Wolfpack TV has been formed in partnership with online video specialist StreamAMG.

Championship regular season games will be provided for a subscription fee. However, Wolfpack TV will also have a free subscription service. This will include player and coach interviews, training footage, match highlights, behind-the-scenes feature pieces and the Wolfpack reality documentary series ‘Last Tackle’.

The Wolfpack made its debut in the English rugby league system last year, winning League 1 to secure promotion to the Championship.

Jeff Hagan, chief operating officer of Last Tackle, the Wolfpack’s media arm, said: “As the world’s first transatlantic professional sports team, Toronto Wolfpack enjoy a growing global reach, in terms of supporter and media interest. We feel we have a responsibility to use this platform to inspire people across the world through our fabulous game, especially youngsters.

“Our data demonstrates there is an appetite for the Wolfpack from all corners of the globe, and our partnership with StreamAMG allows us to better engage with those fans outside our core markets.”