Tour de France signs three-year live streaming partnership with China Sports Zhibo

China Sports Zhibo announced a deal to live stream the Tour de France on their website from 2019-2021.

The Chinese digital media platform will begin their partnership with the first stage of the Tour in Brussels, Belgium on July 6 and the famous Champs-Élysées finish on July 28.

According to reports on Sina.com, apart from the live stream, expert cycling commentary, technical analysis and content will be produced to provide a more immersive experience for cycling fans.

China Sports Zhibo also owns live streaming broadcast rights to the Table Tennis World Tour, the World Badminton Tour and World Federation of Snooker events. They claim to have more than 15 million registered users.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.