China Sports Zhibo announced a deal to live stream the Tour de France on their website from 2019-2021.
The Chinese digital media platform will begin their partnership with the first stage of the Tour in Brussels, Belgium on July 6 and the famous Champs-Élysées finish on July 28.
According to reports on Sina.com, apart from the live stream, expert cycling commentary, technical analysis and content will be produced to provide a more immersive experience for cycling fans.
China Sports Zhibo also owns live streaming broadcast rights to the Table Tennis World Tour, the World Badminton Tour and World Federation of Snooker events. They claim to have more than 15 million registered users.