HomeNewsFootballThailand

TrueVisions secures exclusive Premier League rights in Thailand

Thai pay-television broadcaster TrueVisions has acquired exclusive rights in the country to football’s English Premier League.

The three-year deal covers the 2019-20 to 2021-22 seasons.

Thai newspaper The Nation reported that TrueVisions will broadcast all 380 matches per season across all its platforms, including TrueMoveH, TrueOnline and TrueID.

As well as live action, TrueVisions will show reruns of matches and highlights of every game. A total of six channels will be dedicated to the Premier League from next season.

TrueVisions has sublicensed Premier League rights from beIN Sports for the past three seasons but will now hold exclusive rights to the competition in Thailand. Financial terms of its agreement were not disclosed.

The deal brings an end to the uncertainty surrounding Premier League rights in Thailand for next season. Rights in Thailand, Laos and Cambodia had initially been awarded to social media company Facebook, which also agreed a separate deal to cover the competition in Vietnam.

However, as SportBusiness Media reported in March, talks between the Premier League and Facebook broke down, with the deals having never actually been concluded.

In April, media group Canal Plus, through its subsidiary K Plus, swooped in to take Premier League rights in Vietnam for 2019-20 to 2021-22.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.