HomeNewsFootballThailand

TrueVisions secures exclusive Premier League rights in Thailand

Thai pay-television broadcaster TrueVisions has acquired exclusive rights in the country to football’s English Premier League.

The three-year deal covers the 2019-20 to 2021-22 seasons.

Thai newspaper The Nation reported that TrueVisions will broadcast all 380 matches per season across all its platforms, including TrueMoveH, TrueOnline and TrueID.

As well as live action, TrueVisions will show reruns of matches and highlights of every game. A total of six channels will be dedicated to the Premier League from next season.

TrueVisions has sublicensed Premier League rights from beIN Sports for the past three seasons but will now hold exclusive rights to the competition in Thailand. Financial terms of its agreement were not disclosed.

The deal brings an end to the uncertainty surrounding Premier League rights in Thailand for next season. Rights in Thailand, Laos and Cambodia had initially been awarded to social media company Facebook, which also agreed a separate deal to cover the competition in Vietnam.

However, as SportBusiness Media reported in March, talks between the Premier League and Facebook broke down, with the deals having never actually been concluded.

In April, media group Canal Plus, through its subsidiary K Plus, swooped in to take Premier League rights in Vietnam for 2019-20 to 2021-22.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.