Turf TV bolsters US racing content

Turf TV, the horseracing channel for betting shops in the UK and Ireland, is to add a third US fixture to its existing broadcast package.

The new fixture will be introduced this month and regularly scheduled from September.

Each additional fixture will be supported by a full fixed-odds pricing service.

Turf TV, a joint venture between 34 leading UK racecourses and investor Joe Lewis, struck a profit-sharing deal last year with US racecourse owner Stronach Group to show racing from its tracks.

After agreeing a deal in January to show coverage of US racing in bookmaker William Hill’s betting shops, Turf TV expanded its service to include US fixtures seven nights a week.