The Turner Sports division of US cable-television broadcaster Turner Broadcasting System has struck a partnership with mobile social media platform Snapchat.
The deal will run for two years, from 2016 to 2017.
Under the agreement, Turner Sports will utilise Snapchat’s ‘Live Stories’ service surrounding competitions such as the March Madness college basketball tournament as well as events in college baseball and professional golf.
Snapchat will feature 14 Live Stories throughout March Madness, which is being broadcast on Turner platforms as well as on the CBS network. The Live Stories will collect videos and photos from fans at the games along with behind-the-scenes content created by Turner’s social media division.
Snapchat and Turner will work together to sell advertising as part of a revenue-sharing arrangement.