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TV2 takes over Wimbledon rights in Denmark

Danish commercial broadcaster TV2 has acquired rights to the Wimbledon tennis grand slam in a four-year deal beginning this year, replacing the Nordic Entertainment (Nent) Group.

TV2’s deal with the All England Lawn Tennis and Croquet Club (AELTC) runs from 2019 to 2022. The AELTC’s previous agreement in Denmark was with Nent and ran from 2015 to 2018. TV2 last held exclusive rights to Wimbledon in 2006.

It is thought that TV2 will also acquire rights to the ATP World Tour from 2020, which are currently held by Nent. Both the AELTC and the ATP are advised on their international media rights by the IMG agency.

Both will add to TV2’s sole tennis property, the WTA Tour, for which it holds rights till 2020, signing a four-year agreement in 2017. Danish player Caroline Wozniacki, currently ranked 14 in the world, is the key to local interest.

US media group Discovery currently holds rights in Denmark to the remaining three tennis grand slams – Australian Open, French Open, and US Open – in pan-European deals.