TV3 gets behind Piqué’s eFootball.Pro League

Catalan public-service broadcaster TV3 has formed a dedicated esports channel through which it will offer coverage of eFootball.Pro League, a competition founded by Barcelona defender Gerard Piqué.

The former Spanish international’s LaLiga club is one of the founder members of the eFootball.Pro League and TV3’s Esport3 channel will open up by covering Barcelona’s clash against Portuguese Primeira Liga outfit Boavista on Monday.

Esport3 will also provide highlights of Monday’s other two matches in the league. TV3 said the second round of games will also be streamed live via its YouTube channel.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.