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TVB acquires Hong Kong rights to 2014 World Cup

Hong Kong commercial broadcaster TVB has acquired the domestic free-to-air and pay-television rights to the 2014 Fifa World Cup football tournament.

TVB Group general manager, Mark Lee, said TVB has been granted exclusive television, radio, internet and mobile transmission rights for next year’s tournament.

Lee also said TVB will be paying a total cost of about HK$400m (€40.1m/$51.5m) for the contract, including expenses for bidding, production and transmission.

TVB said it will broadcast 22 live games and daily highlights on free-to-air digital terrestrial television channels, as well as analogue networks. Pay-television platform TVB Network Vision will broadcast all 64 games live.

“The broadcast arrangements have struck a balance between the best interest of the viewing public and commercial considerations,” Lee said.