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TVB picks up Sochi 2014 rights in Hong Kong

Free-to-air and pay-television broadcaster TVB has acquired rights in Hong Kong for the 2014 winter Olympic Games in Sochi, Russia.

The exclusive rights cover all media platforms.

The deal was brokered by the Dentsu advertising agency on behalf of the International Olympic Committee.

TVB’s channels, Jade and Pearl, will show live coverage and highlights of the event.

TVB agreed a similarly late rights deal, in partnership with commercial broadcaster ATV, for the 2012 summer Olympic Games in London, UK. The winter Olympics will begin this Friday.