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TVMS signs IAAF free-to-air deal for sub-Saharan Africa

The TV Media Sport agency has acquired exclusive free-to-air rights in sub-Saharan Africa to the International Association of Athletics Federations’ (IAAF) World Athletic Series from 2019 to 2023.

The agency reached an agreement with ESPN Media Distribution, the marketer of the rights, to distribute them in 48 territories across the region for all events that form part of the series. The deal covers the 2019, 2021 and 2023 IAAF World Championships.

TVMS will distribute the international world feed produced by IAAF Productions, along with a daily highlights programme focusing on the performances of African athletes during the IAAF World Championships.

The agreement does not include any rights in South Africa or the pay-television rights across sub-Saharan Africa. ESPN Media Distribution will continue to market these in the region.

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