Polish public-service broadcaster TVP has acquired rights to the upcoming 2019 Fifa U-20 World Cup that will be hosted in Poland.
As part of TVP’s deal with Fifa, football’s global governing body, it also acquired rights to the 2019 Women’s World Cup and 2021 Confederations Cup. TVP has said that it will broadcast all matches from the U-20 World Cup; primarily on linear channel TVP Sport, but also streamed on TVP’s website and mobile app.
TVP has been aggressive in its pursuit of premium sport over the last 18 months, most recently with its acquisition of rights to the Ekstraklasa, Poland’s top-tier football league, from 2019-20. Last year, it also agreed a barter deal with pay-television broadcaster Polsat that allowed it to show one Uefa Champions League match per match-week, from 2018-19 to 2020-21.
According to the latest results from the Nielsen Audience Measurement, TVP had the largest audience share of sports channels in Poland in 2018 – 0.968 per cent – up from 0.365 per cent in 2017.