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TVP Sport increases audience in 2018

Polish public-service broadcaster TVP has more than doubled the audience share of its sports channel in 2018, according to the latest results from the Nielsen Audience Measurement.

Wirtualnemedia reports that TVP had the largest audience share of the sports channels in Poland – 0.968 per cent – up from 0.365 per cent in 2017. In second place is Discovery-owned channel Eurosport 1 with 0.535 per cent, down from 0.580 per cent in 2017. Third is pay-television channel Polsat Sport, which has an audience share of 0.475 per cent, down from 0.482 in 2017.

Significantly in 2018, TVP signed a barter deal with Polsat that allowed it to show one Uefa Champions League game per match-week, from 2018-19 to 2020-21.

It also currently also holds rights to: Uefa European national team events, Italy’s top-tier football cup competition Coppa Italia and the IIHF World Championships. From 2019-20, it will have broadcast 37 matches per season from the Ekstraklasa, the top-tier domestic football league in Poland.