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Twitter and beIN strike 2022 World Cup content deal in Mena region

Credit: beIN Media Group

Social media platform Twitter has agreed a content deal in the Middle East and North Africa for the 2022 Fifa World Cup with the national team football tournament’s rights-holder in the region, pay-television broadcaster beIN Sports.

BeIN, which holds exclusive media rights to the 2018 and 2022 World Cups across the region, will highlight the major moments throughout the Qatar 2022 tournament and provide brands and marketers with association opportunities via Twitter Amplify sponsorship.

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