Twitter expands content offering with F1, ESPN

Twitter has unveiled a raft of new content partnerships, including significant new deals in the sports sector with Disney and Formula One.

Under the partnership with the motor-racing world championship, from the next round of the series in Spain on May 13, a live post-race show will be available exclusively on Twitter.

The F1 Live Show will feature former F1 stars, including Nico Rosberg, and will include interviews with drivers, engineers and team principals following each race. Post-race highlights will also be distributed via Twitter video clips, with the series having shown a determination to enhance its digital content offering in recent months.

Frank Arthofer, director of digital and new business for Formula One, said: "Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue. Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect; we’re thrilled to be partnering with them on this show in 2018.”

Under the deal with Disney, the media company’s sports broadcaster ESPN will work with Twitter to create live shows that will be available on the social media platform.

According to the Reuters news agency, a Twitter version of ESPN’s flagship SportsCenter programme, featuring breaking news and analysis, will be created for Twitter, which will also live-stream ESPN’s Fantasy Focus Live podcast.

Other live entertainment and news shows will be established on Twitter, which announced more than 30 partnerships with the likes of NBC, MSNBC, Comedy Central, MTV and BET.