Uefa club competition media rights will be shared between Media Group Ukraine and telco Volia for the next three seasons, from 2018-19 to 2020-21.
Both the Uefa Champions League and Europa League were acquired by the two companies, described as a “joint victory in the tender” by Viola’s general director, George Gemberi.
Rights to both competitions were held exclusively by Media Group Ukraine in the previous three-season cycle, from 2015-16 to 2017-18.
Having been the dominant broadcaster in Ukraine for many years, Media Group Ukraine is now facing serious competition for sports rights.
Earlier this year video-on-demand service Megogo picked up rights to Spain’s LaLiga and France’s Ligue 1, confirming its intent to compete for sports rights, after initially making a move into the market last year.