Uefa club competition rights sold in Ukraine

Uefa club competition media rights will be shared between Media Group Ukraine and telco Volia for the next three seasons, from 2018-19 to 2020-21.

Both the Uefa Champions League and Europa League were acquired by the two companies, described as a “joint victory in the tender” by Viola’s general director, George Gemberi.

Rights to both competitions were held exclusively by Media Group Ukraine in the previous three-season cycle, from 2015-16 to 2017-18.

Having been the dominant broadcaster in Ukraine for many years, Media Group Ukraine is now facing serious competition for sports rights.

Earlier this year video-on-demand service Megogo picked up rights to Spain’s LaLiga and France’s Ligue 1, confirming its intent to compete for sports rights, after initially making a move into the market last year.

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Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

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