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Uefa extends Team Marketing partnership for club competitions

The Team Marketing agency has reached a long-term agreement with Uefa, European football’s governing body, under which it will continue as the exclusive agent for the global marketing of commercial rights relating to the Champions League, Europa League and Super Cup club competitions.

The term of the new agency agreement covers Uefa club competitions from the 2015-16 season to the end of the 2020-21 campaign and, subject to Team’s ongoing performance, will also include seasons 2021-22 to 2023-24.

Team is responsible for the world-wide marketing of media, sponsorship and licensing rights to the three competitions.

The agency said the new contract has been signed after it met the “required performance criteria” under its existing agreement with Uefa.