Uefa has launched a new YouTube channel as part of its ongoing strategy to grow participation of girls’ and women’s football in each of its 55 national associations.
The Together #WePlayStrong channel provides a platform for players across Europe to share their experiences of football. There will also be original content focusing on players’ routines, funny challenges, beauty and style content, and health and fitness advice.
A pilot YouTube vlog series last year received nearly six million views.
The #WePlayStrong campaign is sponsored by payment services brand Visa, which signed on as a main partner of Uefa’s women’s football properties in December 2018.
Guy-Laurent Epstein, Uefa’s director of marketing, said: “The #WePlayStrong YouTube channel is a platform designed to inspire girls and women around the world. Our aim is to not only make #WePlayStrong a thriving digital platform, but an inclusive and supportive community.”