HomeNewsWomen's FootballEurope

Uefa launches YouTube channel dedicated to women’s football

Uefa has launched a new YouTube channel as part of its ongoing strategy to grow participation of girls’ and women’s football in each of its 55 national associations.

The Together #WePlayStrong channel provides a platform for players across Europe to share their experiences of football. There will also be original content focusing on players’ routines, funny challenges, beauty and style content, and health and fitness advice.

A pilot YouTube vlog series last year received nearly six million views.

The #WePlayStrong campaign is sponsored by payment services brand Visa, which signed on as a main partner of Uefa’s women’s football properties in December 2018.

Guy-Laurent Epstein, Uefa’s director of marketing, said: “The #WePlayStrong YouTube channel is a platform designed to inspire girls and women around the world. Our aim is to not only make #WePlayStrong a thriving digital platform, but an inclusive and supportive community.”

Most recent

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.