Uefa seals deals in Asia and Oceania for Euro 2012

Uefa, European football’s governing body, agreed deals in a number of territories in Asia and Oceania for rights to this summer’s Euro 2012 tournament.

In China, state broadcaster CCTV acquired exclusive rights to 27 live matches, and will also cover the tournament across its internet and mobile platforms.

In the Philippines, pay-television broadcaster Solar Entertainment acquired exclusive rights to all 31 matches, plus highlights rights.

Mongolian free-to-air and pay-television broadcaster TV9 was awarded the exclusive rights to all 31 matches. TV9 will screen 27 matches live on pay-television and show free-to-air coverage of all 31 matches on it free-to-air channel ETV.

The IB Sports agency in Korea was awarded exclusive rights to all 31 matches, which it will show on its pay-television channel IPSN.

As reported by TV Sports Markets last month, Vietnamese public-service broadcaster VTV will show all matches from the tournament exclusively live.

Also reported by TV Sports Markets previously, Australian public-service broadcaster SBS acquired free-to-air rights, while pay-television broadcaster Setanta Sports acquired the rights to the other matches in November last year.

Free-to-air and pay-television broadcaster Fiji TV acquired exclusive rights in Fiji and Papua New Guinea, and non-exclusive rights in the Pacific Islands. The Fiji-based broadcaster will show coverage of all 31 matches across its pay-television channels Sky Pacific World and the Super Channel, while free-to-air coverage of eight matches will be available in Fiji on Fiji One. Free-to-air channel EM TV will show all 31 matches in Papua New Guinea.

All of the deals were brokered by the Sportfive agency, which is selling the rights on behalf of Uefa in Asia and Oceania excluding Japan, Malaysia and Indonesia.