Uefa, European football’s governing body, has concluded deals for Champions League media rights in Belgium and the Czech Republic for three seasons, from 2012-13 to 2014-15.
In Belgium, it agreed a deal with commercial broadcaster RTL for French-language, free-to-air rights. RTL has acquired rights to the first-pick match each match night, which it will show on the Club RTL channel.
Earlier this month, Uefa agreed deals with commercial broadcaster VMMA for free-to-air Flemish-language rights and with pay-television operator Belgacom for the pay-television rights in both French and Flemish.
In the Czech Republic, the Modern Times Group, the multi-territory commercial and pay-television broadcaster, acquired exclusive live rights to all Tuesday night matches and all Wednesday matches, except for the first-pick match, until the semi-finals. Coverage will be shown on the free-to-air channel Prima Cool. MTG also has the exclusive pay-television rights to the final.
Both deals, which were brokered by the Team Marketing agency, include highlights programming, and mobile and internet rights.