The Spanish Football Federation (RFEF) has reached an agreement with Uefa to distribute its top-tier women’s competition via the body’s new OTT platform, Uefa.tv.
Uefa.tv will broadcast the top-tier Primera División in international territories outside of Europe.
Uefa launched the free-to-air streaming platform earlier this month. The platform will show live and on-demand video content from various competitions, including national leagues.
Germany’s Bundesliga and Spain’s top-tier women’s division are the first leagues to be broadcast on the Uefa’s OTT platform.
The RFEF said it will allocate more than €20m ($22.7m) to women’s football in the 2019-20 season, with improved media coverage of the top tier central to its plans. The RFEF plans on broadcasting all top-tier matches live through streaming channels, with a minimum of three second-tier matches to also be distributed.
The RFEF’s model for women’s football is new and establishes a First Division Pro and a Second Division Pro. It is in apparant competition with the existing model of women’s football in Spain, which is organised by the Association of Women’s Football Clubs (ACFF).
Earlier this year, the ACFF extended a broadcast deal with Mediapro agency for the women’s league to cover the 2019-20 to 2021-22 seasons, but the RFEF has disputed the ACFF’s right to sell the property, claiming it is the rightful owner.