HomeNewsFootballEurope

Uefa to introduce third-tier club competition from 2021

Uefa is set to create a third-tier club competition behind the Champions League and Europa League from 2021, according to German magazine Sport Bild.

The creation of the as-yet unnamed third-tier competition will see a restructuring of the second-tier Europa League, which will be reduced from 48 to 32 clubs. The new third-tier competition will consist of 32 clubs. The Champions League will continue to be contested by 32 clubs.

Uefa, football’s European governing body, hopes that reducing the number of teams in the Europa League will increase the quality of the competition, leading to greater revenue from media and marketing rights. The creation of a new competition, with clubs from new albeit smaller countries, will also increase the value of media rights in these markets.

The third tier is expected to be in operation for the next three-season cycle, from 2021-22 to 2023-24.

Most recent

The English Premier League effectively softened its opposition to joint bids in its 2019-20 to 2021-22 rights sale in the Caribbean, agreeing a deal with a company specifically set up for the acquisition by telco Cable & Wireless Communications and mobile operator Digicel, the two main players in the region.

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.