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UFC signs Chinese content deal with LeTV

Chinese internet firm LeTV has agreed a content partnership with the Ultimate Fighting Championship mixed martial arts series.

Terms of the deal were not disclosed, but LeTV Sports will be able to broadcast UFC events through its apps serving PC, tablet, mobile phone and IPTV platforms.

The agreement represents LeTV’s latest partnership in the sports sector. The NBA China division of North American basketball league the NBA awarded media rights to LeTV through a deal struck in March 2014.