Univision Deportes partners with Snapchat for sports clips

Spanish-language US broadcaster Univision Deportes is partnering with Snapchat to offer sports video clips via the social media platform.

The initiative commenced with last week’s national team football friendly between the United States and Mexico, which saw the home team triumph 2-0 in San Antonio, Texas.

Clips were provided via Snapchat’s ‘Our Story’ feature, which was launched in July and allows the company to link photo and video messages from willing users, transforming them into a multimedia story available to all Snapchat users.

The AdWeek.com website said the Univision Deportes partnership marked the first time Snapchat has partnered with a broadcast network – having previously worked with cable partners Turner and ESPN – and also represented the first time it has covered a US soccer match.

Snapchat vice-president of communications Jill Hazelberger said: “No one can match Univision's reach into Spanish-speaking America, and our experience has been that sporting events drive great content for our community.”