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Univision Deportes to rebrand as TUDN

Hispanic media company Univision Communications has said it will rebrand its US pay-television broadcaster Univision Deportes as ‘TUDN’.

The new brand will debut this summer, with the renaming of Univision’s leading Spanish-language sports network as the flagship TUDN channel.

The TUDN brand and channel will debut in Mexico simultaneously as part of a collaboration between the sports divisions of Univision and Mexican media company Grupo Televisa. Univision said the effort will bring together the best programming and talent from each nation.

Univision’s portfolio of networks – TUDN, Univision, UniMás and Galavisión – will continue to deliver live soccer in the US, including the 2019 Gold Cup, Uefa Euro 2020, Liga MX, MLS, the US and Mexican men’s and women’s national teams, and Uefa Champions League.

In addition to television, the TUDN brand will extend through the TUDN Radio Network, the TUDN mobile app and TUDN.com.

With the launch of TUDN, Univision will introduce additional live soccer offerings later this year in conjunction with its distribution partners at no additional cost to viewers. Subscribers to participating pay-television services in the US will have live access to all of TUDN’s exclusive soccer matches through TUDNxtra.

This package will offer soccer fans additional top-flight competition throughout the year, with hundreds of exclusive matches from the Uefa Champions League, Europa League, the Uefa European Qualifiers and Liga MX.

Meanwhile, Zona Futbol will be a ‘whip-around’ show for pay-television subscribers in the US, delivering the best action from concurrent group stage matches as it happens.

Subscribers to TUDN through participating pay-television services will have access to this additional content through the TUDN app on a wide range of devices, as well as through their set-top box, at no additional charge.

Univision said one major pay-television provider has already signed on to carry both TUDNxtra and Zona Futbol, with more agreements expected in the coming months. Both services are slated to launch at the start of the 2019-20 Uefa Champions League season in September.

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