Leading Hispanic media company Univision has signed a deal with regional soccer federation Concacaf to gain the Spanish-language rights in the United States for both the women’s and men’s Olympic qualifying tournaments.
The women’s tournament kicked off on January 28, with USA, Jamaica, Mexico, Costa Rica, Panama, Haiti, and St Kitts & Nevis competing for two spots at the Tokyo 2020 Olympic Games. Matches will be broadcast on Univision’s TUDN sports cable network and TUDNxtra platform, as well as on TUDN Radio.
Univision will also broadcast all games in the men’s qualifiers from March 20-April 1. The top eight teams across the region will compete for two regional spots at Tokyo 2020.
Univision and TUDN combined to generate approximately 50 per cent of all soccer viewership in the US in 2019, according to parent company Univision Communications.
Earlier this week, US broadcaster Fox Sports and Concacaf agreed a multi-year English-language media rights deal that includes the 2021 and 2023 Gold Cups, USA men’s and women’s Olympic qualifiers and the Scotiabank Concacaf Champions League.