Swiss telecommunications company UPC has agreed a deal to show content from production company Red Bull Media House on its new sports broadcast platform, MySports.
The partnership will run initially for three years.
Due to launch on September 8, MySports will feature coverage of sports events such as the International Cycling Union’s Mountain Bike World Cup and Red Bull-owned events including the Red Bull Air Race World Championship and the Red Bull Crashed Ice extreme winter sports event.
MySports will also show highlights of major motorsports competitions such as the World Rally Championship.
In addition, MySports will broadcast various magazine programmes, video features and documentaries produced by Red Bull Media House.
Content will be available on the MySports HD basic channel and the MySports Pro channel package.