Van Wagner signs rights deal with Towson University

Sports marketing and media firm Van Wagner Sports and Entertainment has agreed a long-term rights partnership with Towson University in the US.

Van Wagner will serve as the exclusive multimedia rights partner and sales agent for the Towson University Athletic Department.

The company’s VWSE Collegiate Services division will exclusively manage and sell local broadcast and digital media assets related to the athletics department.

VWSE will also oversee the management and distribution of signage at athletics venues, on-site marketing and promotions, promotional rights to the university’s athletic marks, as well as print and hospitality.

To support this arrangement, VWSE will launch ‘Towson Athletics Sponsorships’, a local team that will represent the university in the marketplace.

In June, Van Wagner agreed a similar deal with the athletics division of Liberty University.