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Viaplay seals Premier Sports takeover, appoints DAZN’s Breeze to lead UK operations

(Photo by Claus Bonnerup / FrontZoneSport via Getty Images).

Viaplay Group has bolstered its presence in the UK ahead of its impending launch in the market later this year by agreeing a deal to acquire pay-television broadcaster Premier Sports, while the subscription streaming operator has appointed Ed Breeze to lead its operations in the territory.

Viaplay’s announcement today (Thursday) comes after it was said to be in talks over a deal last week. The transaction values Premier Sports at £30m (€35.1m/$35.8m) on a cash and debt-free basis.

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