Viaplay strengthens darts association with PDC European Tour deal

Image: Viaplay/Kais Bodensieck

Subscription streaming broadcaster Viaplay Group has furthered its ties to the Professional Darts Corporation by agreeing a five-year deal that makes its eponymous service the exclusive home of the PDC European Tour in the UK, the Netherlands, Poland and all Nordic and Baltic countries.

The deal, which commences from February 2023, will showcase the European Tour’s roster of 13 events per season. The inclusion of darts heartland the UK comes after Viaplay launched in the territory on November 1 following the takeover of Premier Sports.

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