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Viaplay subscriber total up 28 per cent year-on-year

Nordic Entertainment (Nent) Group has reported that paying subscribers to its streaming service Viaplay have risen by 28 per cent year-on-year, while its quarterly financial results have detailed organic sales growth of 9.9 per cent.

In its interim report for the period spanning January to September, Nent announced that Viaplay’s paying subscribers rose to 3.61 million versus 2.81 million in the same period last year. There were 322,000 subscribers added in the latest quarter, of which 36,000 were Nordic subscribers and 286,000 were international subscribers.

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