Ukrainian telco Volia has announced the launch of its new video-on-demand service Volia Football+ in order to exploit its newly acquired Uefa Champions League and Europa League rights.
Earlier this year, Volia acquired rights to both Uefa club competitions in a three-season deal, from 2018-19 to 2020-21, as part of a partnership with Media Group Ukraine. At the time, the partners were yet to decide on how to split the exploitation of the rights.
Then, György Zsembery, chief executive of Volia, told SportBusiness Media: “We’ve acquired the same rights as Media Group Ukraine as it is a 50:50 deal, with the possibility to use all acquired content on multiple platforms, including a potential launch of new linear channels.”
Volia Football+ will be available to all its basic IPTV users.