Volleyball World targets long-term deals under in-house sales model

(Photo by Matt Roberts/Getty Images)

Volleyball World, the commercial rights-holder for all International Volleyball Federation (FIVB) properties set up following investment from CVC Capital Partners, is targeting longer-term media rights agreements upon the expiration of its existing agency contracts at the end of this year.

Having landed a 10-year rights agreement with Polish commercial broadcaster Polsat and a three-year deal with ESPN Latin America, Volleyball World has been engaging in talks with broadcasters about deals that will stretch longer than just one Olympic cycle.

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